Last week the National Tourist Board, VisitEngland, announced the launch of their new marketing campaign set to run throughout January and March. The campaign will be aimed at inspiring British holidaymakers to ditch their passports, Euros etc. and stay in England.
Aimed particularly at families staying in self-catered accommodation the campaign will aim to capitalise on the wave of patriotism sweeping the country in the wake of a very British 2012. VisitEngland research shows that 60% of British people feel more proud to be British as a result of 2012.
Tim Holt, VisitEngland’s Head of Marketing said: “The self-catering sector is incredibly important to domestic tourism – 5.6 million overnight domestic holidays were taken in a rented property last year generating £1.8 billion in tourism spend.
Here at Travelling Suitcase we specialise in self-catering holiday accommodation. You can save up to 40% by choosing a self-catering holiday and with so much to do and see in Britain, 2013 is shaping up to be a great year to holiday at home!